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July 13, 2021

J. Lohr Pure Paso™ Awarded People's Choice

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WSWA’s 2021 Brand Battle Wine Category Tournament was held on July 13th.

Six emerging wine contenders pitched to a panel of wholesaler judges, showcasing their unique brands. The brands competing covered the spectrum of the wine category, with rosé, canned and luxury making an appearance.

Each Brand Battle Tournament also crowns one brand the People’s Choice winner, voted on by the virtual audience members. This week, J. Lohr Pure Paso™ Proprietary Red Wine, from Paso Robles, California, won this nomination.