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October 04, 2021

J. Lohr Named Supplier of the Year at 2021 VIBE Conference


NEW YORK, Octo­ber 4, 2021 – VIBE Con­fer­ence, the pre­mier on-premise bev­er­age con­fer­ence for chain bev­er­age exec­u­tives, announces the top adult bev­er­age sup­pli­ers at the 2021 Sup­pli­er Awards.

For the past ten years, the Sup­pli­er Awards has invit­ed bev­er­age oper­a­tors to rate their respec­tive sup­pli­er com­pa­nies on key attrib­ut­es includ­ing busi­ness-build­ing sup­port as well as ser­vice and sup­port per­for­mance through an online sur­vey.

To ensure effi­cient, fair and unbi­ased bal­lot­ing and analy­sis, sur­vey results were ana­lyzed by food and bev­er­age indus­try research and con­sult­ing firm CM Prof­it Group. Win­ners were then iden­ti­fied in four cat­e­gories includ­ing beer, wine, spir­its and non-alco­hol bev­er­ages, cat­e­go­rized by total annu­al case volume.

The 2021 Sup­pli­er Awards winners:


Large com­pa­ny: Anheuser-Busch and Con­stel­la­tion Brands (Tie)
Medi­um com­pa­ny: The Boston Beer Company
Small com­pa­ny: Lagu­ni­tas Brew­ing Company


Large com­pa­ny: E. & J. Gal­lo Winery
Medi­um com­pa­ny: Ste. Michelle Wine Estates
Small com­pa­ny: J. Lohr Vine­yards & Wines


Large com­pa­ny: Bac­ar­di USA Inc.
Medi­um com­pa­ny: Saz­er­ac Company
Small com­pa­ny: Tito’s Hand­made Vodka


Large com­pa­ny: Red Bull
Medi­um com­pa­ny: Monin Gourmet Flavorings
Small com­pa­ny: Q Mixers
“Con­grat­u­la­tions to the 2021 Sup­pli­er Awards win­ners,” said Tom Fox, Man­ag­ing Part­ner, CM Prof­it Group. ​“As always, the awards are based on research from the annu­al CM Prof­it On Premise Part­ner­ing Study. In addi­tion to the online sur­vey, more than 50 oper­a­tors par­tic­i­pat­ed in the live inter­views where they rat­ed their respec­tive sup­pli­er companies.”

About CM Prof­it Group

CM Prof­it Group works in the areas of Nation­al Account research, train­ing and con­sult­ing pri­mar­i­ly for bev­er­age alco­hol sup­pli­ers and dis­trib­u­tors. The annu­al PART­NER­ING STUDY is syn­di­cat­ed research. CM Prof­it Group clients have includ­ed vir­tu­al­ly every major (and many small­er) bev­er­age alco­hol sup­pli­er in the Unit­ed States. http://​www​.cmprof​it​.com

About VIBE Conference

VIBE Con­fer­ence is the pre­mier event for chain and hotel adult bev­er­age exec­u­tives and sup­pli­ers. The top on-premise con­fer­ence is held annu­al­ly and involves high-lev­el con­tent, tast­ings and net­work­ing oppor­tu­ni­ties. The 2021 con­fer­ence will be held at the Omni La Cos­ta Resort & Spa Sep­tem­ber 27 – 29.

About Ques­tex

Ques­tex helps peo­ple live bet­ter and longer. Ques­tex brings peo­ple togeth­er in the mar­kets that help peo­ple live bet­ter: trav­el, hos­pi­tal­i­ty and well­ness; the indus­tries that help peo­ple live longer: life sci­ence and health­care; and the tech­nolo­gies that enable and fuel these new expe­ri­ences. We live in the expe­ri­ence econ­o­my – con­nect­ing our ecosys­tem through live events, sur­round­ed by data insights and dig­i­tal com­mu­ni­ties. We deliv­er expe­ri­ence and real results. It hap­pens here.

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